Rising movie ticket pricing!

I can't believe that Cathay has increased the price of its movie tickets (although I know that it will definitely increase). Standing at $10.50 for its weekend movies, it is the most expensive so far. I used to think that being the same price as the rest and a slightly more comfortable movie environment, Cathay would be my choice. However, with this, I would rather go to GV just because it is cheaper. Indeed, the price of movie tickets in other countries might be more expensive, but this increase is too much for an average-ly paid person. This might even affect my interest in movie watching. Argh... thought there's still Princess